Dec 1, 2011

Nestle, I abhor you

Happy Holidays from Our Family to Yours

TheNestleFamily                                        10:40 PM


to TheNestleFamily

Dear Nestle,

Why don't you get it???

I didn't sign up for your emails, some silly doppelganger did. But instead of writing you a silly/snarky reply telling you about the whole situ, I just unsubscribed. But then I got more emails, so I unsubscribed again. To all emails. Again.

Yet you persist in contacting me. And yes, it has been more than 10 days. Something is up with your email vendor. Not to mention that a best practice should be sending an email when someone signs up asking them to confirm their email address.

Here are the reasons I am not interested in reading your email:

1. The products featured prominently in this email are sweet. Sickly sweet. Sometimes that is delicious. But when you're trying look look all buff and be healthy for upcoming nuptials, you would be trying to avoid such sweet things.

2. I already get like 1 million emails a day. I'm like, so popular n' stuff. But between personal email and work email, it has to be a pretty special email newsletter to keep me a subscriber. That and 99% of the newsletters I do get (to my personal email), I myself didn't even sign up for, so it makes me even more sensitive to the email and have even higher standards. Most of the newsletters I actually read are for work. And sometimes - just sometimes - I open one of those coupon site emails, or a travel alert email. Usually I trash about 85% of newsletters that I actually signed up for on a given day, nevermind the ones that I had nothing to do with.

3. If you actually did know me, you would know that I have, in the past, purchased Purina ProPlan dog food, part of the Nestle family. My dog loved it. But then I felt guilty (see reasons #4 and #5) and I wanted to support a different brand of dog food that was more natural, so I switched.

4. I rent a ski house in Fryeburg, Maine every year. The water there is whack. And the roads are even worse. And what do you want to do? You (under the brand Poland Springs) want to take water from the aquifer in the Fryeburg area and sell it in bottles, and not pay the town a dime. You'll be running these huge trucks down these country roads in a residential neighborhood 24 hours a day, draining the aquifer, and you want to pay nothing. Because you don't have to, for now. Mostly because our laws are unclear on water rights and corporate obligations in this situation. However, did I mention that you have appealed the court ruling four times and lost every time? Yet you persist, because the world is thirsty for convenient fat-free beverages (i.e. water), and your pockets are deep.

5. Then there's the whole "starving babies in Africa" thing. Yeah, you remember. It was in the 80's, but it was so so sad. It makes me ashamed to be part of a marketing machine myself, though I like to think my clients are a little more moral than you were. Telling poor women that they weren't good moms unless they feed their babiesformula isn't nice when they can't actually afford the formula. Seems like a lose-lose situation for you - they don't buy your product, and you get blasted in the press for being amoral. 

So, Nestle, what i'm going to add to this list is that you won't let me un-subscribe from your emails. The next one I get is going to be marked SPAM, since that's what it is. I'll try unsubscribing AGAIN... but I already gave you two chances. Two chances for something I didn't even ask for. 

Good luck with your marketing, etc.. seems like you need to re-evaluate a few programs.

Casey Williams

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